Competition 2010

the assignment

the product

the schedule

the conditions

the awards

 
Philips DirectLife

Many modern-day health problems can be solved simply by increasing your activity levels. DirectLife helps you do that, by putting you in control of your weight, fitness and long term health. DirectLife is the innovative, practical solution that works in harmony with your daily life giving you the support you need to do what's best for your body and mind.

A realistic activity program
DirectLife is an activity program, consisting of 12 week activity plans, that provides all the assistance you need to set and achieve realistic activity goals. This is done by showing you how regular activities such as walking around the supermarket contribute to your daily target. It doesn't take long before you have a better understanding of which activities have a positive impact and better motivation to keep on track.

Use DirectLife to become more active so you get fitter, healthier and successfully manage weight as you burn extra calories. DirectLife sets you on the path to a healthier body by increasing your activity levels. During the 12 week program you achieve a sustainable change in your behavior. And so you become fitter, your risk of lifestyle-induced illness and disease is reduced so you can look forward to a fuller, healthier life.

DirectLife is a membership with:
Activity Monitor
Personalized website
Personal coach
Every DirectLife member gets his or her own online personal coach. Your coach can answer your questions (by email), help you tailor your plan, set your goals and give you activity ideas that fit your lifestyle and situation. Just email your coach and see what he or she can do for you. For additional inspiration you can visit the DirectLife Coach Blog.

More information about the product can be found at: www.directlife.philips.com